Jul 14
Los Angeles Times has this story that talks about how second life marketers are closing shops.
Four years after Second Life debuted, some marketers are second-guessing the money and time they’ve put into it.
“There’s not a compelling reason to stay,” said Brian McGuinness, vice president of Aloft, a brand of Starwood Hotels & Resorts Worldwide Inc. that is closing its Second Life shop and donating its virtual land to the nonprofit social-networking group TakingITGlobal.
