CNET.com reports that Google is going to share revenues with content producers. They have signed up the creators of “The Diet Coke & Menthos Experiment” Video
The search company has agreed to turn over most advertising revenue generated by the latest video from Fritz Grobe and Stephen Voltz, creators of “The Diet Coke & Mentos Experiment,” according to Peter Chane, a senior product manager for Google Video.
The second part of the video is exclusively available on Google Videos. You can watch their new video below.
Today, Brightcove launched a new service, where anyone can post their video content online and make money. The content owners can create their own channel and share their contents. They can build a community and share the ad revenue with Brightcove. These disruptive technologies are going to help the long tail of artists to push their content to the public. This democratization of media is going to break the hold of the traditional media companies and their tight control on the content delivered to the public. Kudos to Google and Brightcove for their efforts.
Technorati Tags: Google, Brightcove, Online Video, Diet Coke, Menthos, Revenue Sharing, Long Tail, Music, Artist, Content Publisher, Advertisement
