Krishwords

CNET Australia has this article that talks about the Web 2.0 culture and how it resembles the dotcom culture

It’s time to take off that uncomfortable suit and put on those comfy jeans you left at home during the dot-com crash. And while you’re at it, grow that tidy corporate haircut out, let your facial hair run wild, and visit your local tattoo parlor so you can show off some visible ink.

The word is out. IT rock geeks are back in demand and stereotypical “dot-com” culture (and smell) is back in vogue. Managers are again in a bidding war to compete with their rivals and new Web juggernauts like Google to retain their best employees by offering a laid-back environment to benefit staff moral, retention and productivity.

Enter Web 2.0 work culture, the future of yesterday.