According to Businessofcinema.com
Eros International has collaborated with Internet television service Joost (www.joost.com) to provide more than 200 Bollywood movies and over 600 music videos from Eros’ catalogue including films like 1942 A Love Story and Salaam-e–Ishq.
This move is fascinating because Joost consumes quite a lot of bandwidth and bandwidth is expensive in India. Who are they targeting? Non Resident Indians? I don’t think Joost will pick up in a big way in India till they sort out the broadband mess. NRI community using Joost is a small audience for this deal to be significant. Unlike many people in India, I wouldn’t put Bollywood on par with Hollywood in getting worldwide audience. Under such a scenario, this deal doesn’t make any sense to me. If you have an alternative opinion on this, feel free to add it in the comments.
