Krishwords

Technology Review carries an article about Joost

For now, the future of Joost hinges on what kind of content it is able to license and support with its advertising-based model. So far, it has already teamed up with National Geographic, IndieFlix, Indy Racing League, Gamestar, North One, September Films, and Endemol. However, van Gulik says, “we’re not trying to solve just the content problem. Or the advertising problem. Or the revenue problem. We’re basically going for all of those things at the same time.”