Nov 09
Robert Young writes on GigaOM about how Google aims to serve as an “OS” for advertising
From where I sit, the answer to this vexing question lies in one’s ability to foresee what Google is planning from a product development perspective. If you read through all the announcements and analyses about their recent deals and initiatives, it becomes clear that a common vision unites them all. Simply put, Google is building what is essentially an operating system (”OS”) for advertising… one that will work across all media.
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